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Facebook is looking to fundamentally change the way you share content. But the jury is still out on whether a revolutionary idea that makes sense in theory will be embraced by the masses.

In the world of Web analytics there are a few tried-and-trusted stalwarts that have been around since the early days of the Internet revolution and remain with us today. If you’re a content creator, unique visitors/visits and page views are essential – with a healthy dose of page views per visit, time spent on site …

Ad Age offers an interesting glimpse into what compels users to share video content with the publication of its Top 10 Videos As Of All Time list. Comprising only of ads that were produced by brands – and not counting videos that were created and uploaded by individuals – the list surfaces some interesting insights. …

One big question that arises around content sharing is “are all shares created equal?” The crux of this question relates to exactly who somebody is sharing content with. Some people are likely to be more influential and command more respect in the online space than others and thus logic dictates that these are the folks …