Blog

Facebook is looking to fundamentally change the way you share content. But the jury is still out on whether a revolutionary idea that makes sense in theory will be embraced by the masses. At the F8 conference yesterday Facebook laid-out its vision for the next phase of the social Web. And while much of the …

In the world of Web analytics there are a few tried-and-trusted stalwarts that have been around since the early days of the Internet revolution and remain with us today. If you’re a content creator, unique visitors/visits and page views are essential – with a healthy dose of page views per visit, time spent on site …

Ad Age offers an interesting glimpse into what compels users to share video content with the publication of its Top 10 Videos As Of All Time list. Comprising only of ads that were produced by brands – and not counting videos that were created and uploaded by individuals – the list surfaces some interesting insights. …

One big question that arises around content sharing is “are all shares created equal?” The crux of this question relates to exactly who somebody is sharing content with. Some people are likely to be more influential and command more respect in the online space than others and thus logic dictates that these are the folks …

We all have them. They’re the Twitter users who we initially thought would be worth following, but who simply re-tweet articles with no personal commentary or insight.  I call this crowd the Lazy Sharers because their sole activity is to regurgitate articles you’ve already seen a hundred times before – and they do it all-day, …

Traffic growth is the one metric that everybody understands. Whether you’re on the cutting edge of the digital space or if you’re just getting to grips with how to use Facebook, the concept of monitoring unique visitors and page views to a site is pretty easy to grasp. But simply monitoring audience in these fairly …

Content sharing is becoming one of the most important engagement metrics for any brand to track. Our research suggests that users who access content via shared links spend more time with the content, and have higher recall of it. While this is great news for content creators, it can leave brand marketers wondering exactly what …

Sharing is perhaps the number one example of self-less behavior. As humans we share with others not for personal gain, but because we think it’s the right thing to do. Helping other people that are in greater need than we are seems to be – for many people at least – ingrained into the human …

The beauty of the Web is that everything is measurable. But while there’s no shortage of data to analyze and digest, much of it looks at what happened in the past. The problem with historic data is that we are often compelled to simply look at what was successful in the past and copy it …

Gamification – it seems – is the current word du jour in the digital space. More and more companies are exploring ways to add game mechanics to sectors that don’t naturally lend themselves to gaming. Think Farmville for personal finance, or FourSquare for health. The latest big-gun to jump into the mix is Google – …