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With social networking dominating the digital lives of most Millennials, how can brands best reach the Facebook generation? According to a new survey from McCann the secret might lie in attaching the same qualities that Millennials look for in online friends to your brand. Here’s the scoop.

When it comes to sharing content online, Millennials are perhaps the most generous generation. From pictures, to videos, to links, to files – the concept of online sharing is deeply ingrained within the Generation Y psyche. But when we speak about sharing amongst Millennials it’s generally viewed within a single, social networking silo. What about …

Over the last several months I’ve stumbled across a number of articles that look at how to manage Millennials in the workplace. They might as well be titled “how to manage pandas in the work place”, because some of them depict Millennials as an unusual, unfathomable breed that go against every shred of conventional wisdom. …

Toyota’s latest ad campaign for its Venza model contrasts Millennials with Empty Nesters, taking a sly poke at the former while re-thinking how we view the latter. Check out the video below to see what we mean.

How we buy things on the Internet has undergone a giant transformation from the early days of e-commerce. While companies like Amazon and PayPal were some of the original pioneers in this space, group-buying outfits like Groupon and Living Social have started to take online shopping in new directions. But we could be on the …

If there’s one thing that truly sets Millennials apart as a unique generation, it’s technology. For many older Americans managing a Blackberry and a laptop constitutes technological overload but for Millennials this is just child’s play. From Facebook to Twitter, SMS to YouTube if you’re between 18-34 the odds are that you’re constantly connected to …

The decline of the newspaper business can be succinctly summed-up in seven words – “There’s too much content in the world”. A never-ending supply of news and analysis flooding across TV screens, cellphones and social networks has pushed many newspapers to the point of destruction and allowed news aggregators to thrive. Yet while consumers now …

For those of you who were around during the birth of the Internet revolution, the expression “You’ve Got Mail” will likely be burned into your consciousness forever. Back in the late 1990s and early 2000s AOL was synonymous with the Web and AOL Mail gave millions of Americans their first exposure to the concept of …

With the Presidential election campaign already beginning to splutter into gear, politicians will once again embark on the world’s longest sales pitch to convince people to give them their vote. And President Obama will hope he can re-create his magic of 2008 by convincing large numbers of Millennials to get out and vote for him. …