Content sharing is becoming one of the most important engagement metrics for any brand to track. Our research suggests that users who access content via shared links spend more time with the content, and have higher recall of it. While this is great news for content creators, it can leave brand marketers wondering exactly what …
Read more »Gamification – it seems – is the current word du jour in the digital space. More and more companies are exploring ways to add game mechanics to sectors that don’t naturally lend themselves to gaming. Think Farmville for personal finance, or FourSquare for health. The latest big-gun to jump into the mix is Google – …
Read more »The time I spent living in New York City was probably one of the happiest periods in my life. And it would have been even happier if it hadn’t been for the gang of Ukrainian folk music traveling gypsies who kept us up at all hours with their midnight plucking.
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