Lara Bashkoff, Partner
With nearly 20 years of digital, marketing and operations experience, Lara is a well-rounded leader who has built new businesses by developing brands and products in startup, small business and corporate global environments.
Prior to Bashki Generation, Lara served as president of Reader’s Digest Association’s digital division and was a member of the CEO’s Executive Committee. At RDA she led 75+ interactive professionals across disciplines to drive audience growth, develop new products and implement technical infrastructure. With online advertising and digital product sales being the major revenue drivers, she conceived of and gained funding for the redesign of ReadersDigest.com which grew 6-fold in audience size over her tenure. She also launched the flagship’s digital presence in 40 markets around the world.
Before RDA, Lara was a vice president and planning director at Young & Rubicam Brands/Wunderman in New York for one of their largest clients, Microsoft. There she tested potential membership, rewards and recognition concepts to establish a vision and corresponding relationship marketing tactics to drive brand loyalty and commitment.
Prior to Wunderman, Lara held various digital and marketing roles at Akamai Technologies, Time Inc., Dell Computer and the first company to launch a geosynchronous satellite for consumer communications services. She started her career at Accenture as a Senior Consultant, specializing in application development and systems analysis.
Lara graduated with a degree in economics from Columbia University and was an Emerging Economies Fellow at The Wharton School at the University of Pennsylvania where she received an MBA in marketing.
Jonathan Hills, Partner
Jonathan has over 12 years experience in the digital media space and has been a consistent innovator in the realm of digital product development and growing digital audiences.
As one of the early digital pioneers at The History Channel, Jonathan led History.com to multi-year audience growth which culminated in the site winning a WEBBY award in 2004. He oversaw the development of the brand’s first online video experience and led several key emerging products including Interactive TV (ITV), multi-player games and mobile-marketing promotions.
Following his time at The History Channel, Jonathan joined World Archipelago Inc., a London-based digital solutions agency, and led its expansion into the New York market. There he built a host of multi-platform digital products for some of the biggest brands in media including iVillage, A&E Television Networks, The BBC, Bravo TV and WWD.
Most recently Jonathan served as General Manager, Reader’s Digest Digital where he led the strategy and development of a portfolio of digital products for this iconic brand. Under his guidance ReadersDigest.com tripled its traffic in under 18 months, and he also led the launch of a suite of iPhone/iPad apps, social media campaigns and a multi-platform digital games franchise.
Jonathan is a former journalist with a degree in politics from De Montfort University in the UK.