Portfolio 3 Columns

Bashki Generation led a comprehensive research study into Millennials/Gen Y which included a full segmentation model, ethnography and in-home sessions with Millennials in towns across America. The study addressed a range of areas including Millennials’ view of the issues facing America, their relationship with technology, what drives affinity with brands and products and how they compare with other generations.

While at Reader’s Digest our challenge was to bring this iconic brand firmly into the digital age. By overhauling the product and developing a social media strategy to drive content sharing, traffic to ReadersDigest.com more than tripled in under 18 months.

At The History Channel Jonathan led a series of innovative product launches including the brand’s first online video experience, a digital games business and a series of Interactive (iTV) products – winning a Webby Award for his efforts.

The objective was to identify what best drives loyalty among IT professionals across Microsoft’s global markets. By applying relationship marketing principles and translating primary and secondary research into insights, Lara guided the creative process, marketing campaigns and program development to build the most customer value.

While working with iVillage the goal was to find ways to creatively repackage the brand’s content into high-engagement, ad-friendly products. Jonathan worked on a host of major product launches including initiatives sponsored by Johnson & Johnson, Procter & Gamble and Honda.

Jonathan worked closely with the WWD team to develop a host of advertiser-led digital campaigns including programs by MAC and Swarovski. Spanning Web, email, and mobile these campaigns allowed WWD to kick-start its ad business.